I recently watched a RT Documentary titled, “The Congo Dandies: Living in poverty and spending a fortune to look like a million dollars” on YouTube (link). According to RT, “Congolese soldiers returning from France after WW2 brought back the latest Parisian fashions and took to dressing like Dandies”.

Source: YouTube
Today, “Les Sapeurs”, as those in the La Sape movement call themselves, allocate more time than their wives getting dressed, spend relative fortunes on imported clothes, and show off their well-dressed frames along muddy, trash-filled streets. One of the men interviewed mentions that he spent two years of savings to buy a pair of dress shoes. From watching this documentary, two main things stood out to me, along with their correlation to Americans.
First, these well-dressed men spend their productive time and life savings on their own personal appearance. Instead of spending it on their wife, children, and home, or improving their earning potential, they buy high-end name brand dress shoes, suits, and glittery watches. One man even admitted that normally he would “have bought a plot of land” if he hadn’t spent the money on his pair of shoes. While most Americans have basic utilities and don’t live in such an environment, the same financially self-destructive tendencies still exist. We know we should be saving for a rainy day and adding money to our retirements accounts. And yet we don’t. And even when we do save money, it is an afterthought and only a pittance of what we should be saving. Instead, we max out our credits cards, buy newer cars with $20k+ loans, max out home mortgages; or some combination there-of. Are we really that different from these flashy poor?

Source: YouTube
The second main takeaway is how these men are regarded by their peers and community. They aren’t viewed as crazy or berated by their wife for their spendthrift ways. Rather, they are viewed as celebrities when they walk around town. One vendor in the market hailed a passing Les Sapeur as the “pride of our area”. Even his own wife views herself as lucky to have such a showy man, when he could have had any girl. While this seems ridiculous, is America or any country really that different? We praise the person driving a luxury car, even if if they are loaded with debt and are living paycheck to paycheck. Income, but especially spending, are our barometers of success. Not net worth or savings.
While a longer video at 26 minutes, even watching the first 5-10 minutes should make you blush as you think about some of your own spending habits and initial opinion of someone based on their looks.
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